Improbable invited me to do something related to Plato's Cave Myth applied to their technology. Improbable is a UK startup working in online gaming, simulation and distributed computing.
Improbable was really open about what I could do, so I decided to translate the Cave Myth concept to a more modern, urban setting. In my version, the main character is going about her regular daily commute, in a very London-like scene. And suddenly she's blown away by this explosion of color and light representing the company's product capabilities, as i this portal to a new universe had opened in front of her.